The Alpinestars Story
Founded in 1963 by Sante Mazzarolo, in a small Northern Italy town. He started to design a new type of footwear, for the upcoming sport motocross. He knew the shoe would need to meet the protective needs and demands of this beautiful yet brutal form of athleticism. The revolutionary boot that Mr. Mazzarolo produced would become an archetype for motocross protection. Since then Alpinestars has become one of the best known motorcycle gear, in both road racing and motocross.
Since Alpinestars started in 1963, it is now the world-leading manufacturer of professional racing products, motorcycling airbag protection, high performance apparel and technical footwear. Alpinestars understands to achieve the best products in the market they understand they need leading research and design, and that this will only be achieved under extreme conditions. Alpinestars has established a reputation for creativity and innovation, which is why they are so popular.
Alpinestars Tech Boots have always been the benchmark boots in motorcross. The new Tech 10 Boots have seen further advances in innovations that make them the most technical motocross boot ever. From the anatomical shape with front and rear sliding blades to the all-new closure system with light and durable buckle closure system, every component of the new Tech 10 boot has been continuously developed in racing for uncompromised performance and durability.
Alpinestars Brand Motto
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